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近期，奧迪Q5L Price Poster goes viral online, attracting significant attention from car enthusiasts.

In Shanghai, a 4S店 offers a starting price of 23.88萬(wàn)元 for the Q5L, positioning it as the best time to buy. The ad boasts with various promotions, but previously, even during intense competition, the Q5L didn't go as low as this. After contacting the dealership, the salesperson confirmed the price, stating that financing is available. Additionally, they mention that the on-site price can be negotiated further. Originally priced from 34.98萬(wàn)元, the Q5L, as a mid-size SUV, features a 2.0T engine, all-wheel drive, and a wheelbase exceeding 2.9 meters. Now, it's being sold starting at 23.88萬(wàn)元, a significant drop. Some argue that the loan interest brings the effective price down, but it's still unclear why Q5L couldn't be bought at a lower price before.

Overall, this price drop by奧迪Q5L highlights the potential collapse of luxury brand price structures. Earlier this week, Cadillac's CT5 started an "all-in-one" pricing model, starting at 21.59萬(wàn)元. While its配置 is commendable, the price seems too low. It's not surprising that奧迪Q5L is now selling at such a low price, as Ideal汽車(chē) sold over 50,000 units last month, and their average price was even lower than奧迪's. This indicates that Chinese mid-tier luxury brands are preparing to challenge the global luxury car market.

The Q5L's starting price of 34.98萬(wàn)元 to 44.88萬(wàn)元 falls within a range that includes ideal and問(wèn)界等競(jìng)品 models. With luxury mid-size SUVs being priced by new energy vehicles, traditional luxury brands face a tough competition. For younger consumers, the advantages of luxury cars like Audi's Q5L are minimal compared to electric vehicles. They only gain value through brand premium. As the younger generation becomes the primary automotive market, they increasingly value intelligent cabin technology. Traditional luxury brands can't quickly switch to new energy or enhance their smart features. They have no choice but to lower prices to attract users who are on the fence.

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