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曾定義為"家用轎車黃金時(shí)代"的兩款車型，如今已邁向歷史舞臺(tái)的邊緣。

消息透露，福特汽車將于11月正式停產(chǎn)旗下Sarleu易斯工廠生產(chǎn)的福克斯。

圖為2020年11月在廣州車展上拍攝的三廂福克斯。

同一天，馬自達(dá)公司證實(shí)將停產(chǎn)旗下"馬自達(dá)6"轎車生產(chǎn)。

據(jù)了解，馬自達(dá)6在日本已將于2024年12月停產(chǎn)，海外生產(chǎn)也將因零部件庫(kù)存耗盡而停止。

圖為2009款馬自達(dá)6汽車。

此事引發(fā)眾多曾擁有過(guò)這兩款經(jīng)典車型的車主感慨：一個(gè)曾經(jīng)輝煌的時(shí)代結(jié)束了。

圖為網(wǎng)友發(fā)布的相關(guān)評(píng)論截圖。

福特?？怂梗?/p>

作為消費(fèi)者心中的經(jīng)典家庭運(yùn)動(dòng)轎車。

1998年上市的福特?？怂乖菤W洲緊湊型轎車市場(chǎng)的領(lǐng)軍者。

長(zhǎng)安福特第二代?？怂拐皆谥袊?guó)投產(chǎn)，成為中國(guó)消費(fèi)者心中的經(jīng)典家庭運(yùn)動(dòng)轎車。

2010年第二代車型實(shí)現(xiàn)了全球年銷量突破100萬(wàn)輛。

2016年第三代車型在華國(guó)產(chǎn)后，中國(guó)市場(chǎng)貢獻(xiàn)了其全球銷量的30%。

但第四代車型（2018年）成為轉(zhuǎn)折點(diǎn)，三缸發(fā)動(dòng)機(jī)與干式雙離合變速器的組合引發(fā)了大規(guī)模質(zhì)量投訴，導(dǎo)致其北美市場(chǎng)份額從2017年的5.2%降至2023年的1.8%。

福特歐洲區(qū)財(cái)報(bào)顯示，2024年?？怂箚诬?yán)麧?rùn)率僅為2.3%，遠(yuǎn)低于F-150猛禽的18.7%。

福特CEO吉姆·法利在2024年Q4電話會(huì)議中表示，未來(lái)公司將集中資源開(kāi)發(fā)電動(dòng)皮卡及高端越野車型。這一戰(zhàn)略調(diào)整與財(cái)務(wù)數(shù)據(jù)密切相關(guān)——福特2024年全球凈利潤(rùn)中，F(xiàn)系列皮卡貢獻(xiàn)了67%，而轎車業(yè)務(wù)已連續(xù)五年虧損。

此外，當(dāng)?shù)貢r(shí)間去年11月20日，美國(guó)福特汽車宣布：

受經(jīng)營(yíng)效益不佳、電動(dòng)汽車需求放緩等因素影響，公司計(jì)劃在2027年年底之前在歐洲裁員4000人。

馬自達(dá)6：

Once a sensation, this popular sports sedan comes to an end.

The Mazda MX-5, known as "the racing legend" for its dominance in the automotive market, officially retired after 23 years and three model generations.

Its domestic sales plummeted from 2.5 million units in 2003 to just 2,000 vehicles by 2022, while its Chinese market sales dropped sharply to 28.28% year-on-year in January 2025.

The Mazda MX-5's struggle highlights the generational conflict in technology strategy. During 2002-2015, it achieved an annual fuel economy improvement of 8% through the創(chuàng)馳藍(lán)天 technology, but its preference for natural aspiration engines diverged from the trend of turbocharged units. In 2023, its global sales stood at just 42,000 units, a fraction of Toyota's凱美瑞 sales.

Its電動(dòng)化 efforts also faced obstacles. The pure electric model EZ-6, based on the長(zhǎng)安深藍(lán)SL03 platform, saw a mere 500 units sold in its first month of release in China.

Experts highlight that the platform sharing strategy reduces R&D costs but weakens brand recognition. Mazda has yet to establish a clear technical differentiation path in its電動(dòng)化 journey.

The discontinuation of both Ford and Mazda MX-5 marks a bittersweet conclusion, reflecting the end of the era for traditional internal combustion engine vehicles.

The停產(chǎn) decision reflects the complex interplay of technical missteps, shifting market dynamics, and the rise of electric vehicles. It also underscores the harsh realities of the industry.

While the大眾ID.3 took three years to fill the gap left by the高爾夫 production cut, the通用汽車 canceled theBolt model, delaying its電動(dòng)化 process by at least 18 months. For Ford and Mazda, balancing brand assets with the efficiency of transformation remains a core challenge.

The rise of Chinese domestic electric vehicle brands has intensified global competition, making such eliminations seem almost inevitable.

有人表示，國(guó)產(chǎn)新能源汽車的崛起加速了部分品牌被淘汰。

你是否曾經(jīng)是福特?？怂够蝰R自達(dá)6的車主？

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