聲明:本文來(lái)自于（ID:ykqsd.com）授權(quán)轉(zhuǎn)載發(fā)布。

The waves of change never hesitate to move forward; only those who dare to break through can rebuild the ecological system, while those who embrace collaboration receive the gifts of the era.

——Peter Drucker

The Pearl River Delta region of China is one of the most active economic areas. In early spring 2025, the EMBA program at Xiamen University continued to host公開(kāi)課, forums, and other activities in the Bay Area. On February 28, the廈E公開(kāi)課 visited Guangzhou, while a distinguished scholar forum on the coast was held in Shenzhen on March 8. The event featured over 300 participants from Xiamen University EMBA alumni, classmates, and guests from society.

Dr. Cao慕昆, the vice dean of the Xiamen University EMBA Center, delivered the opening remarks, while Ms.劉薇, the deputy director and招生主管, introduced the EMBA招生政策.

The forum, themed "Breakthrough, Reconstruction, and Coexistence: Strategic Transformations for Enterprises in the Digital Age," featured Dr. 張其亮, a renowned expert in digital transformation and multi-industry practice, as the main speaker. Drawing on strategic initiatives and nine industry-specific transformation cases, Dr. 張其亮 offered a comprehensive exploration of core logic and implementation paths for digital transformation in enterprises.

National policy guidance

The forum began with Dr. 張其亮 explicitly stating that innovation is the combination and large-scale delivery of new knowledge, drawing on the achievements of China's economic growth over the past four decades to introduce the concept of "new state-owned enterprises." He emphasized that over the next four decades, the three core propositions of national development— a unified market of national scope, platform economy, and innovative capabilities— would be the key drivers for China's high-quality development.

The transformation of local governments from "all-powerful governments" to "service-type governments" is essential. With the national strategy of establishing a unified market, the goal is to eliminate administrative barriers and promote the free flow of production factors. Local governments must transition from a focus on innovation to a role of service provision, aiding in the efficient allocation of resources.

Platform economy is a new engine for modernization. Its essence lies in the elimination of intermediaries and fostering ecosystem cooperation, playing a key role in the construction of a unified market. Additionally, the establishment of the National Data Bureau marks the beginning of a new era where digital infrastructure and industry integration are fully integrated into national development strategies.

The coexistence logic between public and private enterprises. The State-owned assets reform and upgrading program emphasizes focusing on key areas, filling skill gaps, and strengthening weak segments, using mixed ownership to stimulate innovation. Private enterprises must embrace a platformized model, transitioning from individual efforts to ecological coexistence. A legal environment that promotes fairness and a major technical innovation collaboration strategy are essential for their success.

張教授直言："未來(lái)企業(yè)生存的核心競(jìng)爭(zhēng)力，在于能否成功融入國(guó)家主導(dǎo)的統(tǒng)一市場(chǎng)體系框架，成為平臺(tái)經(jīng)濟(jì)生態(tài)中的關(guān)鍵節(jié)點(diǎn)企業(yè)。"

企業(yè)轉(zhuǎn)型路徑

國(guó)家治理正從"條塊分割"向"平臺(tái)協(xié)同"轉(zhuǎn)變，企業(yè)同樣需要重新定義自己的邊界。正如張教授在《無(wú)邊界企業(yè)》一書中所言："未來(lái)十年，企業(yè)家只有兩種選擇——要么成為行業(yè)的平臺(tái)組織者，要么融入平臺(tái)生態(tài)成為生產(chǎn)要素。"在數(shù)字時(shí)代，企業(yè)必須突破傳統(tǒng)的邊界界限，通過(guò)平臺(tái)化重構(gòu)核心競(jìng)爭(zhēng)力。

破解傳統(tǒng)企業(yè)的"內(nèi)卷陷阱"。傳統(tǒng)企業(yè)往往陷入"管控"與"權(quán)力博弈"的困境，這種不確定性難以有效控制。而在數(shù)字化轉(zhuǎn)型中，企業(yè)可以通過(guò)建立可控風(fēng)險(xiǎn)機(jī)制，將不確定性轉(zhuǎn)化為可管理的資源，實(shí)現(xiàn)從"管控"到"賦能"的轉(zhuǎn)變。這種轉(zhuǎn)變不僅能夠提升企業(yè)的運(yùn)營(yíng)效率，更能通過(guò)價(jià)格機(jī)制實(shí)現(xiàn)正和共贏。

平臺(tái)化運(yùn)營(yíng)的三種模式：

（1）信息類平臺(tái)：對(duì)抗信息不對(duì)稱的核心商業(yè)模式，流量即收入。例如百度、阿里巴巴等典型信息類平臺(tái)。

（2）交易類平臺(tái)：整合買方與賣方代理資源，典型代表是淘寶網(wǎng)。

（3）賦能類平臺(tái)：聚焦企業(yè)非核心業(yè)務(wù)，提升核心競(jìng)爭(zhēng)力。例如滴滴平臺(tái)幫助司機(jī)完成出租車行業(yè)的非核心業(yè)務(wù)，如接單、導(dǎo)航、發(fā)票處理等，讓專業(yè)團(tuán)隊(duì)專注于核心業(yè)務(wù)。

張教授指出："傳統(tǒng)企業(yè)家需要從傳統(tǒng)的控制者角色轉(zhuǎn)變?yōu)橘x能者的角色，學(xué)會(huì)與平臺(tái)合作，才能更好地適應(yīng)無(wú)邊界企業(yè)的未來(lái)發(fā)展趨勢(shì)。"

展望與挑戰(zhàn)

小編特別深入解讀了區(qū)塊鏈技術(shù)的革命性價(jià)值，認(rèn)為其不僅是一種工具，更是數(shù)字時(shí)代的經(jīng)濟(jì)基礎(chǔ)設(shè)施。具體原因如下：

1. **去中心化**：區(qū)塊鏈實(shí)現(xiàn)了M2C（廠家直連消費(fèi)者），徹底打破傳統(tǒng)商戶與銀行的中心化壟斷格局。

2. **零摩擦交易**：通過(guò)自動(dòng)清算和實(shí)時(shí)分賬功能，將傳統(tǒng)供應(yīng)鏈的結(jié)算周期從數(shù)月縮短至秒級(jí)。

3. **可信生態(tài)**：分布式賬本技術(shù)解決了"人心不古"的信任難題，為數(shù)字時(shí)代的無(wú)邊界協(xié)作奠定了可靠基礎(chǔ)。

4. **協(xié)同破界**：

- **地方政府**需從傳統(tǒng)的"土地財(cái)政依賴者"轉(zhuǎn)變?yōu)?產(chǎn)業(yè)服務(wù)者"，通過(guò)數(shù)據(jù)共享和金融創(chuàng)新培育本土平臺(tái)企業(yè)。

- **企業(yè)家**必須摒棄傳統(tǒng)的"集權(quán)管控"思維，通過(guò)賦予員工確定性資源，將企業(yè)轉(zhuǎn)變?yōu)殚_(kāi)放型生態(tài)系統(tǒng)。

5. **結(jié)語(yǔ)**：在轉(zhuǎn)型陣痛期，數(shù)字文明的浪潮下，企業(yè)唯有突破傳統(tǒng)思維的桎梏，擁抱數(shù)字化的"破局重構(gòu)共生"，才能在未來(lái)的商業(yè)環(huán)境中立于不敗之地。

6. **論壇總結(jié)**：張其亮教授引用《無(wú)邊界企業(yè)》的觀點(diǎn)指出，數(shù)字化轉(zhuǎn)型不是選擇題，而是生存題。在政策紅利與技術(shù)革命交匯的機(jī)遇期，只有突破傳統(tǒng)博弈思維，擁抱數(shù)字化轉(zhuǎn)型，企業(yè)才能在數(shù)字文明的浪潮中實(shí)現(xiàn)持續(xù)突破與重生。

7. **論壇價(jià)值**：此次論壇不僅為企業(yè)提供了 cutting-edge 的戰(zhàn)略洞察，更彰顯了廈大EMBA教育"知行合一"的核心理念。未來(lái)，廈大EMBA將繼續(xù)推出聚焦于數(shù)字經(jīng)濟(jì)領(lǐng)域的課程與活動(dòng)，助力企業(yè)家在時(shí)代洪流中實(shí)現(xiàn)破局重生。