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AI智習(xí)室 Learning Scenario

Screenshot from WeChat公眾號 "AI智習(xí)室" (Booker T. Washington AI Learning Studio)

Reporter:董紅艷, Beijing News

In recent years, the number of自習(xí)室 across the country has seen a significant rise, with "AI智習(xí)室" becoming one of the fastest-growing formats. A franchisee revealed that opening a franchise in三四線城市 could yield annual revenue exceeding 100萬元. However, inquiries from The華夏時報 revealed that the income scale of the Beijing branch is still far from reaching that benchmark, and there are concerns within the industry that "AI智習(xí)室" may be leveraging the guise of自習(xí)室 to sell surplus educational equipment.

In response, experts analyzed that under the backdrop of the "雙減" policy, the demand for quality educational resources by parents and students remains strong. AI自習(xí)室 has successfully met this demand. From a technological standpoint, AI provides the necessary support, aligning with the direction of educational digitalization and informatization set by the government. This development also represents an inevitable direction for corporate transformation, offering market potential. Nevertheless, challenges such as rental costs, equipment investment, and staff expenses pose significant hurdles. Additionally, there is a risk that some AI自習(xí)室 may be interpreted as tacitly conducting學(xué)科類培訓(xùn), which could lead to regulatory scrutiny.

The emergence of "智習(xí)室" has been met with both enthusiasm and caution. According to企查查 data, as of now, there are over 85,000 enterprises related to自習(xí)室 in China. The growth trend over the past decade has been consistently upward, with a notable surge in 2024, reaching 47,500 enterprises—a 106.46% increase. Most of these entities were established within the past three years.

Among the new自習(xí)室, the majority cater to traditional groups such as考研生 and公職人員, while a significant portion dedicated to中小學(xué)生 has emerged under the AI智習(xí)室 model. Search results reveal numerous franchise locations, including陽光雙語智習(xí)室、趕考小狀元小初高AI智能學(xué)習(xí)中心、安琪星球AI智習(xí)室等.

From a conventional perspective, while the subscription model for自習(xí)室 may seem cost-effective, a deeper analysis reveals that it may not be the most profitable venture. However, the integration of AI has elevated the learning environment, with subscription fees typically exceeding that of traditional自習(xí)室. Brands such as讀書郎AI自習(xí)室、新華AI智習(xí)館、簡而優(yōu)AI智習(xí)室、守護(hù)貓AI智慧自習(xí)室等在這一領(lǐng)域紛紛發(fā)力.

讀書郎, formerly known as a personal learning device brand, entered the AI智習(xí)室領(lǐng)域 in 2023. In its 2024 second-half financial report,讀書郎 revealed its intention to build personalized AI智習(xí)室, creating a smart learning space that connects school and community, offering tailored learning plans and interactive experiences to enhance efficiency and engagement for students.

This new model not only provides traditional自習(xí)室 space and desks but also equips students with learning tools.讀書郎自習(xí)室業(yè)務(wù)員張?。ɑ?explained that the AI智習(xí)室 primarily targets students in primary, junior, and high school, offering托管服務(wù)、作業(yè)輔導(dǎo)和成績提升。通過智能設(shè)備同步課堂內(nèi)容，每個學(xué)生均可獲得專屬的學(xué)習(xí)賬號和密碼，享受AI智能輔導(dǎo)和線上清華北大的名師視頻教學(xué)。

單店年入百萬？讀書郎AI自習(xí)室能否實現(xiàn)這一目標(biāo)？

讀書郎AI自習(xí)室總部全方位支持，從選址到裝修，再到運營，一站式服務(wù)。無需經(jīng)驗，無需背景，即可輕松開啟加盟之旅。

加盟讀書郎AI自習(xí)室，需投資60至80平方米場地，可容納80至100名學(xué)生。配備一名督導(dǎo)老師，協(xié)助AI教學(xué)系統(tǒng)，幫助學(xué)生制定個性化學(xué)習(xí)計劃，分析學(xué)習(xí)效果，并提供心理疏導(dǎo)和趣味互動，助力學(xué)生養(yǎng)成良好學(xué)習(xí)習(xí)慣。

根據(jù)張俊提供的財務(wù)模型，位于三四線城市的單校區(qū)AI智習(xí)室，通過托管、輔導(dǎo)等服務(wù)可實現(xiàn)年收入約108.897萬元。張俊指出，一線城市加盟收費更高。

北京已有讀書郎AI智習(xí)室門店，其中一家位于朝陽區(qū)芳草地附近富力又一城。

盡管富力又一城門店面積較小，僅為47平方米，但已開業(yè)半年，收了5名學(xué)生，按小時收費，月包費2000多元。學(xué)員每天可來學(xué)習(xí)，晚八點半下班。

根據(jù)貝殼APP數(shù)據(jù)，富力又一城47平方米單間月租金約4000元。若滿員14名學(xué)員，年營收約42萬元，扣除全年租金4.8萬元，凈利潤約37.2萬元。

賣學(xué)習(xí)機(jī)？不，這是AI教育的延伸。

學(xué)生學(xué)習(xí)測評定期進(jìn)行，學(xué)習(xí)效果顯著提升。通過學(xué)習(xí)報告，系統(tǒng)分析學(xué)習(xí)時間、知識點掌握情況和答題正確率，幫助優(yōu)化教學(xué)方案。

班主任李老師表示，經(jīng)營讀書郎AI智習(xí)室一年多，經(jīng)歷諸多挑戰(zhàn)，"不好干，踩過很多坑"。

外界普遍關(guān)注，王新對AI自習(xí)室的評價顯示，其所謂的"AI"并不一定代表真正的人工智能，自習(xí)室的學(xué)習(xí)效果也未必能達(dá)到理想狀態(tài)。運營自習(xí)室需要助教具備較高的專業(yè)能力，對招生篩選也有較高要求。這種模式是在教育機(jī)器過度積壓的背景下，廠商為了清理庫存而設(shè)計出來的自習(xí)室概念。雖然這種模式 initially 受到了歡迎，但其倒閉的可能性也不容忽視。

然而，張俊向媒體強(qiáng)調(diào)，AI自習(xí)室的核心收入來源是學(xué)習(xí)輔導(dǎo)費，其關(guān)注點是學(xué)生的學(xué)習(xí)成果，而不是單純的設(shè)備銷售。目前市場上已經(jīng)出現(xiàn)了多個設(shè)備銷售商，僅靠銷售設(shè)備獲取收益的家長和學(xué)生并不 buy-in.

3月7日，華夏時報記者向讀書郎發(fā)出采訪提綱，但截至發(fā)稿時，尚未收到相關(guān)回復(fù)。

從長遠(yuǎn)來看，AI自習(xí)室業(yè)態(tài)可能曇花一現(xiàn)。大消費行業(yè)分析師楊懷玉向華夏時報記者指出，在"雙減"政策實施后，傳統(tǒng)教培機(jī)構(gòu)面臨諸多限制，優(yōu)質(zhì)教育資源依然受到家長和學(xué)生的強(qiáng)烈需求。AI自習(xí)室通過提供個性化的學(xué)習(xí)方案、智能輔導(dǎo)等服務(wù)，滿足了這一需求。此外，人工智能在自然語言處理、圖像識別、語音識別等領(lǐng)域取得了突破性進(jìn)展，為AI自習(xí)室的發(fā)展提供了技術(shù)保障。同時，教育部近年來將教育數(shù)字化、智能化作為重要發(fā)展方向，鼓勵探索新型教育模式。AI自習(xí)室作為教育創(chuàng)新產(chǎn)物，得到了政策層面的支持。從商業(yè)角度看，教培企業(yè)正將目光投向新的增長點，AI自習(xí)室也成為其轉(zhuǎn)型的重要選擇。

楊懷玉進(jìn)一步指出，AI自習(xí)室能夠為學(xué)生提供量身定制的學(xué)習(xí)計劃和資源，滿足部分學(xué)生獨特的學(xué)習(xí)需求，從而提升學(xué)習(xí)動力和效率。這種服務(wù)具有一定的市場潛力。然而，運營成本較高，包括租金、設(shè)備投入、人員成本等，需要確保充足的客流量和盈利能力。此外，部分AI自習(xí)室可能存在監(jiān)管風(fēng)險，可能被視為變相開展學(xué)科類培訓(xùn)，存在被查處的風(fēng)險。

責(zé)任編輯：張蓓 主編：張豫寧